they will just watch about 10 minutes less of it per day, on average. The number of people who watch traditional TV will be about the same as in 2018. Deloitte Global predicts, based on the multi-year downward trend for US 18–34-year-olds, that this demographic will watch fewer minutes of traditional TV per day (live and time-shifted) in 2019 than in 2018-but they will still watch an average of around 120 minutes, or two hours, per day.Within this age group, men will be more likely to watch TV (more than 85 percent) than women (less than 80 percent). Deloitte Global predicts that more than 80 percent of US 18–34-year-olds will watch at least some TV in 2019 (that is, TV will have a “reach” of 80 percent among this demographic).For simplicity, we have categorized these 15 further predictions into those about TV watching in general, TV sports watching, sports betting, and the relationship between sports betting and TV sports watching. The scope of our research related to TV watching, TV sports watching, and sports betting makes it hard to resist formulating more opinions about what is likely to happen around these activities in the year ahead. More of what we think will happen: 15 further predictions about TV, TV sports, and sports betting 2 We expect roughly the same pattern to continue in many countries in addition to the United States and the United Kingdom, with variations in years that have the Olympic Games and the FIFA World Cup. 1Īs an example of the relative resilience of TV sports, consider that, although 16–34-year-old men in the United Kingdom watched 42 percent fewer minutes of traditional TV per day in 2018 than in 2010-almost exactly the same percentage decline as among 18–34-year-olds of both genders in the US-traditional TV sports watching went down only 24 percent for the same demographic. One of the reasons for this is that young people, especially young men, are betting on sports matches, and watching on TV those contests where they have “skin in the game.” In the United States, in fact, we predict that about 40 percent of all TV watching by men 25–34 years old will be driven by this factor.

Young people around the world are watching less traditional TV (live or time-shifted TV, on any device) these days, but the sports category is an island of relative strength. TV sports: An island of strength in an industry under pressure But we look at the global implications and angles in the chapter’s “Bottom line” section. Much of the up-front discussion in this chapter focuses exclusively on the United States, and sometimes Canada, because those are the countries for which we have recent data from a large Deloitte survey.

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